In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising—the beating heart of the internet—is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of adv...(展开全部)

在线阅读本书 Book Description Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sharing strategies on establishing credibility and implementing a slow PR build. Amazon.com In The Fall of Advertising and the Rise of PR, longtime marketing strategist Al Ries and his daughter/b...(展开全部)

在线阅读本书 Publicity first, advertising second: This is the provocative message that marketing gurus Al and Laura Ries deliver with THE FALL OF ADVERTISING. The bestselling authors of THE 22 IMMUTABLE LAWS OF BRANDING are back, this time revealing a startling and crucial development in marketing, the shift from advertising-oriented marketing to PR-oriented marketing. Today's brand...(展开全部)

Here for the first time, in rich, human, political, and scientific detail, is the complete story of how the bomb was developed, from the turn-of-the-century discovery of the vast energy locked inside the atom to the dropping of the first bombs on Japan. Few great discoveries have evolved so swiftly -- or have been so misunderstood. From the theoretical discussions of nuclear en...(展开全部)

Winner of the Pulitzer Prize, the National Book Award, and the National Book Critics Circle Award TWENTY-FIVE YEARS after its initial publication, The Making of the Atomic Bomb remains the seminal and complete story of how the bomb was developed, from the turn-of-the-century discovery of the vast energy locked inside the atom to the dropping of the first bombs on Japan. F...(展开全部)

Winner of the Pulitzer Prize, the National Book Award, and the National Book Critics Circle Award TWENTY-FIVE YEARS after its initial publication, The Making of the Atomic Bomb remains the seminal and complete story of how the bomb was developed, from the turn-of-the-century discovery of the vast energy locked inside the atom to the dropping of the first bombs on Japan. F...(展开全部)

For undergraduate and graduate-level business courses that cover the skills of negotiation. This text provides an integrated view of what to do and what to avoid at the bargaining table, facilitated by an integration of theory, scientific research, and practical examples. Illustrative Case Studies and Real Life Negotiations Illustrative examples and actual cases of negotiating ...(展开全部)

This book is dedicated to negotiators who want to improve their ability to negotiate whether that be multimillion-dollar business deals or personal interactions. Many books address the issues of negotiation, so why this one? If I were to cite a single reason why I wrote a book in this saturated field it is this: The science of negotiation can help people dramatically improv...(展开全部)

For undergraduate and graduate-level business courses that cover the skills of negotiation. This text provides an integrated view of what to do and what to avoid at the bargaining table, facilitated by an integration of theory, scientific research, and practical examples. Illustrative Case Studies and Real Life Negotiations Illustrative examples and actual cases of negotiating ...(展开全部)